Show up where your customers already are.
Most small businesses know they "should be doing more on social" — and most of them give up by month three. Not because the strategy was wrong, but because nobody had the time to keep posting. Content creation alone is 4–6 hours a week before you even open the analytics. Comments and DMs add more.
We take it off your plate. Strategy, content, posting, replies, reporting — handled by the same senior team that runs the rest of your stack, so the social work actually integrates with your CRM, your offers, and your sales process instead of living on its own island.
Why we don't sell social as a one-off
Social only compounds with consistency. Algorithms reward accounts that post on a steady cadence; they punish gaps. Audiences trust brands that show up the same way every week. A burst of 30 posts followed by silence is worse than not posting at all — it trains the platform to bury you.
That's why every tier here is a monthly retainer with a small one-time setup. The setup builds your strategy, voice guidelines, and content templates; the retainer is what keeps the lights on every week after that.
What's in the retainer
- Strategy & calendar — quarterly content themes mapped to your offers, sales cycle, and audience questions, not "post 3x a week" templated filler
- Content creation — written copy and platform-native graphics produced for the way each platform actually works (LinkedIn isn't Instagram, and we don't post the same thing on both)
- Short-form video at the Growth and Authority tiers — 4–8 short videos per month edited from material we brief you to capture, or stock-and-template-driven for service businesses
- Scheduling & publishing — posted at the right time per platform, no manual work for you
- Community management — comments answered, DMs triaged, escalations sent to you with context so you can respond as the human
- Reporting — monthly performance against the metrics that matter (reach, saves, profile clicks, qualified DMs) — not vanity follower counts
Paid ads, when you're ready for them
Organic content builds the foundation, but when you're ready to put budget behind it, we run paid social too — Meta Ads (Facebook + Instagram), TikTok Ads, and boosted-post campaigns on the content that's already proving itself organically. We'll build the audiences, write the ad copy, manage the spend, and report on what's actually converting. Paid and organic working together is where the real momentum comes from, and we handle both under one roof.
One thing we won't do is sell follower-count guarantees. Anyone who promises you "10,000 followers in 30 days" is buying bots or recycling stolen content — it tanks your engagement rate and can get your account flagged. Real growth lives in saves, shares, profile visits, and inbound DMs, and those are what we'll grow and report on.
Built for the platforms that pay you
Most of our small-business clients live on 2–3 platforms: usually some combination of Instagram, LinkedIn, Facebook, TikTok, or YouTube Shorts. We'll tell you straight which ones are worth your effort given who buys from you, and which ones to ignore. Spreading thin across all of them is the most common mistake we see.